Hollister and Facebook have teamed up to take social media to new and lofty heights. The clothing company just wrapped up a contest in which users were invited to submit photos of their derrières in Hollister jeans. Both guys and girls could enter for a chance to take home one very awesome, custom 1978 VolkswagenMicrobus, complete with all the surf gear you’d need to at least pretend like you’re a beach bum. Facebook users were invited to judge the competing rears and vote on their favorites, and one rump stood above the rest.
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